Chandon becomes sponsor of McLaren-Honda
- Published on 30 Sep 2015 15:12
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- By: Rob Veenstra
McLaren Honda Formula 1 Team announces an exciting new partnership with Chandon, signed today. As one of the most successful teams in Formula 1 history, McLaren meets Chandon, the vibrant sparkling wine with a boundless conquering spirit. The partnership perfectly highlights Chandon’s open spirit, ‘joie de vivre’ and spontaneous approach to life. The partnership is a long-term, global collaboration that will bring Chandon’s sparkling attitude to the famous McLaren Honda Formula 1 Team.
"The McLaren Honda Formula 1 Team's story is characterised by human endeavour, filled with heroic champions who have stood on sport’s global stage. This is a team that seizes the moment and remains open to new challenges," said Christophe Navarre. "Chandon couldn’t be happier to partner with the McLaren Honda Formula 1 Team. This is a rich new occasion to bring our fans together around the world, and to enjoy the depth of this connection."
Ron Dennis said: "It is extremely exciting that Moët Hennessy has chosen to join with the McLaren Honda team through Chandon to form a unique, long-term partnership. The fit between Chandon and McLaren Honda is a natural one with both sharing a passion to innovate in whatever we do, combined with a unique style and approach. It is a great privilege for everyone at McLaren Honda to partner with Chandon, one of the iconic brands in the prestigious Moët Hennessy portfolio."
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Replies (5)
Login to replycalle.itw
Posts: 8,527
That'll compensate a little, but this is hardly a title sponsor, and as of currently McLaren is in dire need for one of those, especially since they wont get the usual sum of prize money and is not a historic team.
Black Book
Posts: 1,709
They need much more sponsorship before ending as a small private team at the back of the grid!
talktohenry
Posts: 362
If I was Ron I would be putting big pressure on Honda to get them a Jap sponsor, since it's Honda which is causing this crisis, it's crazy Honda hasn't already done this with their unmatchable contacts in Japan. .......Toyota pulled in Panasonic, Denso and more so why can't Honda with the clout they have with suppliers... If I was Ron I'd be on the blower every day to Honda's CEO saying get us out of this hole, as you got us into it!!!!
khasmir
Posts: 893
I think they tried to bring in Sony but failed so far.
khasmir
Posts: 893
LOL, another booze sponsor :)
Now what if Vandoorne could bring in Ab Inbev sponsorship in the form of Jupiler or Stella ;)
But why is there a Merc vid with this article?