Coca-Cola joins McLaren as sponsor
- Published on 18 Oct 2018 17:02
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- By: Fergal Walsh
McLaren has announced that Coca-Cola has joined the team as a sponsor for the remainder of the 2018 season. It will mark the first time a Coca-Cola logo has been on an F1 car, however the company has used some of its products previously in the sport.
In 2012 and 2013, Lotus ran Burn logos on its car, with the energy drink distributed by Coca-Cola. Coca-Cola, and offshoots Dasani Sparkling and SmartWater, will appear on the MCL33 in the US, Brazil and Abu Dhabi. The logo will also feature on the driver's overalls.
"Coca-Cola has a rich history of sponsorship and a record of innovative activations and we are honoured the company has chosen to partner with McLaren to explore opportunities in Formula 1,” said McLaren CEO Zak Brown.
“Formula 1 as a sport is changing, as are we as a team, and we’re looking forward to introducing Coca-Cola to the potential that our team and fantastic, global sport represents.”
Ricardo Fort, Vice President, Sports Partnerships, Coca-Cola added: "We are looking forward to this activation with McLaren, both our companies are innovators, and we are both looking to further connect with youth. This partnership will guide us to what our customers, markets and consumers are craving from this high octane passion."
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Replies (7)
Login to replycalle.itw
Posts: 8,527
Nice job bringing that one in, Brown. Thats the kinda sponsor you need.
blade
Posts: 341
Wonder if the car will now have to be red and white? :}
calle.itw
Posts: 8,527
Or if they'll have to revert to black and red for Cola Zero. ;)
ajpennypacker
Posts: 2,475
I would love those colors! But that's more of a title sponsor thing, this seems more like a smaller sponsorship.
calle.itw
Posts: 8,527
It is, but I have a dream. ;)
blade
Posts: 341
Yep - top drawer sponsor and hopefully a test period ahead of a multi-yr deal '19 onwards.
mcbhargav
Posts: 1,332
Strongly think so. Wonder what might be the target set for McLaren by Coca-Cola to finish in 2019. Obviously their driver line-up has no merit to its marketing.