McLaren announces partnership with Coca-Cola

McLaren has confirmed it has formed a partnership deal with Coca-Cola for the 2019  Formula 1 season.

The deal comes after the success of a three-race contract that was in place towards the end of the 2018 season, with Coca Cola branding appearing on the McLaren car at the US, Mexican, Brazilian and Abu Dhabi Grands Prix.

McLaren says that the deal will see it pair up with multiple Coca-Cola brands across different beverage categories. 

Throughout the upcoming year, Coca-Cola will "develop consumer events, activities at the points of sale, online promotions, and communication".

“I’m proud that Coca-Cola, one of the most recognised consumer brands and supporters of sports fans in the world, has chosen to extend its partnership with our Formula 1 team," said McLaren CEO Zak Brown.

"There was a positive reaction to our 2018 debut as partners on the Formula 1 track and I’m looking forward to us exploring the full potential of this partnership over the coming season.”

Ricardo Fort, Vice President, Sports & Entertainment Partnerships, Coca-Cola, added: “We are excited to extend and expand our relationship with McLaren for the 2019 racing season. Sponsoring McLaren will allow us to create unique consumer experiences around the world.”