Lewis Hamilton has unveiled his new helmet design for the 2020 season which features a 'Still We Rise' slogan as he continues to show his support for the Black Lives Matter movement.
The motto is a change-up from the original 'Still I Rise' slogan that Hamilton has used in recent years, which is inspired by deceased rapper Tupac Shakur.
Hamilton has been vocal on social media over the last month expressing his views on equality and social justice, bringing attention to the racism black people are subjected to every day.
Hamilton's new helmet design falls in line with a brand new black livery from Mercedes, who has pledged to improve diversity within its team.
The new livery for Hamilton's helmet switches to black base and features purple coating and the 'Still We Rise' slogan on the back.
“The whole reason my helmet has changed colour, the suit has, and also the car, it’s all for equality above all, and just really continuing to solidify that message,” Hamilton said.
“We currently now have the mic, and people are starting to listen. We’ve got the opportunity to really push that message and really hold people accountable.
“Brands and the teams in Formula 1, everybody here needs to be held accountable and be open to educate themselves, be open to understand why the movement is happening, and why around the world we need to keep pushing for equality.”
The Briton enters the 2020 season chasing his seventh world championship as Mercedes looks to continue its unbeaten run in the turbo hybrid era.
Hamilton's teammate Valtteri Bottas also showcased his new helmet design on Thursday which features the message 'Stronger Together' and linked hands of different races on the back.
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Replies (6)
Login to replyajpennypacker
Posts: 2,475
I like how there is a Police Eyewear logo on the front, I know I'm being a pillock but am I the only one that noticed that?
calle.itw
Posts: 8,527
"Ironic"...
RogerF1
Posts: 501
Very poignant, well spotted.
Pistonhead
Posts: 556
priceless....
f1ski
Posts: 726
Does Lewis know he is racing for a company that used slave labor in WW2 and those who refused to work sent to concentration camps? I hope Lewis does more than just give his vocal support. Lewis's father got him started. So many don't have the opportunity to participate in careers that require significant economic and family support because of less fortunate economic lives. Lewis start an academy that supports gifted youth opportunities that eludes them because of their economic status . Use that same passion that still fires you to drive at your level. Have MB match your financial contribution.
Pistonhead
Posts: 556
I feel the same way - though I think it is fair to say firms across the world are now doing very much more than vocalise the issue - many multi's have withdrawn support from social media platforms until their content is addressed. Hamilton is just the latest symbol in a long line of fighters and you can now see Gauff and Osaka picking up the baton at young ages - I do feel we are witnessing the start of some change, I'm optimistic.
Hamilton setting up an academy is a brilliant idea and one part in what must be a series of parts to bring about the change needed.