3
Dutch beer brewer Heineken is reportedly entering formula one with a major sponsorship deal. A month ago, F1 legend Sir Jackie Stewart announced that, "Very soon, a "large internationally-renowned company will come into F1 as a global sponsor".
De Telegraaf, a Dutch newspaper, said that brand is Heineken, with the first signs of the deal to be trackside during the Canadian grand prix next month. "Heineken will probably also enter into a partnership with one of the teams as part of the sponsorship agreement with FOM," the report said, valuing the five-year deal at some EUR 200 million. Heineken, also a sponsor of football's champions league, owns 43 per cent of Force India chief Vijay Mallya's drinks conglomerate United Breweries.
Meanwhile, Ferrari backer Shell, another Dutch multinational, has announced it will stop its trackside deal with F1 as well as its naming rights of the Belgian grand prix. "It has chosen instead to focus on and strengthen its newly-upgraded partnership with Scuderia Ferrari," said Shell sponsorship manager Kai-Uwe Witterstein. (GMM)
Grand Prix of BelgiumLocal time
Grand Prix of BelgiumLocal time
Bahrain International Circuit - Winter testing
M. Verstappen
C. Sainz jr
C. Leclerc
Bahrain
United Arab Emirates
Bahrain
Bahrain International Circuit
Bahrain
Bahrain International Circuit
Saudi Arabia
Jeddah Street Circuit
Australia
Albert Park
Japan
Circuit Suzuka
United States of America
Miami International Autodrome
Monaco
Monte Carlo
Canada
Gilles Villeneuve
Spain
Circuit de Catalunya
Austria
Red Bull Ring
United Kingdom
Silverstone
Hungary
Hungaroring
Belgium
Spa-Francorchamps
Netherlands
Circuit Zandvoort
Italy
Monza
Azerbaijan
Baku City Circuit
Singapore
Marina Bay Street Circuit
United States of America
Circuit of the Americas
Mexico
Autodromo Hermanos Rodriguez
Brazil
Interlagos
United States of America
Las Vegas Street Circuit
United Arab Emirates
Yas Marina Circuit
United Arab Emirates
Yas Marina Circuit
490,154 comments on Ferrari
281 members have this team as their favourite
Tweets about Ferrari
Replies (3)
Login to replyPompey
Posts: 84
Any guesses that it could be Red Bull?
khasmir
Posts: 893
I don't think so, probably RB is not too fond to have another beverage producer on their car. And they are sort of competition, when you are at a party you could be forced to choose between a Heineken and a vodka-redbull ;-)
Maybe this could be a hint for Inbev. If any "Belgian" company (ok, not 100% anymore) can provide the funds to get someone like Vandoorne in F1, then it is them. If funds are still an issue that is, after what he has shown on track...
calle.itw
Posts: 8,527
If so, then McLaren might get a third drinks company on their car. Might refer to the next chassis as the MP4-B002E. ;)