Brands better than winning titles says Stewart

  • Published on 15 Jun 2016 18:56
  • comments 2
  • By: Dominik Wilde

Three-time Formula One world champion Sir Jackie Stewart has said that bringing in new sponsors to the sport can be just as satisfying as winning races.

His comments come after a huge deal between Heineken and F1 was announced, which is set to bring in £150 million over five years.

"I was always interested in doing things with sponsors - entering into contracts, building relationships and completing the transactions on mutually beneficial terms," said Stewart, who has also been involved with the Rolex and Genii brands,as well as Heineken.

"It may sound funny, but I can really compare the sensation of concluding these deals with victories in races," said the Scot. "I think I can say that I brought more sponsors into formula one than any other driver -- and they were also multinational corporations with large financial capacities," added Stewart.

Replies (2)

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  • denis1304

    Posts: 284

    "It may sound funny, but I can really compare the sensation of concluding these deals with victories in races,"
    Yes it does sound funny... i would also laugh with 5-6 million in commission over five years

    • + 0
    • Jun 15 2016 - 20:04
  • It was always about the money for Sir Jackie, even during the 70's. Great driver, no doubt about that, but even a better businessman..

    • + 0
    • Jun 16 2016 - 09:33

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