1
Zak Brown, the new Executive Director of the McLaren team, has revealed that one of his main aims in his new role is to sign a new title sponsor for the squad. He has said that one should be in place in 2018, and such a deal would end a period that has seen McLaren without a title sponsor since Vodafone's departure at the end of 2013.
Brown joined the Woking team at the end of 2016, following the ousting of Ron Dennis, to look after the commercial side of the business and collaborate with its senior sporting and technical figures, and he says that the timing of his arrival means a title sponsor is unlikely to appear on the MCL32 this year. "To get a title sponsor takes about a year and when I was asked about it early on I wanted to immediately go 'no miracles are going to happen in 2017'," he said.
"Most company planning phases and most decisions were taken by October and we were only getting started in December. Never say never but it was unlikely we were going to get anything significant through the year. We need to deliver a title sponsor by 2018 and I already feel that pressure because it takes a year so I am counting down the days."
Although Brown feels that McLaren must make progress on the track after a difficult two seasons, he also believes that the company's automotive and technological areas are assets that give them an edge over rivals and something to attract new sponsors.
"The results always help so the better we do the easier it will be," he stated. "McLaren also has three legs to the stool which I don't think any other racing entity has; we've got an F1 team, an unbelievable automotive division and unbelievable technology. The partners we are looking for need to be buying into the McLaren we are and what we stand for. Certainly delivering on track is critical but that isn't the only thing we are selling."
Mason Hawker
Grand Prix of BelgiumLocal time
Grand Prix of BelgiumLocal time
Bahrain International Circuit - Winter testing
M. Verstappen
C. Sainz jr
C. Leclerc
Bahrain
United Arab Emirates
Bahrain
Bahrain International Circuit
Bahrain
Bahrain International Circuit
Saudi Arabia
Jeddah Street Circuit
Australia
Albert Park
Japan
Circuit Suzuka
United States of America
Miami International Autodrome
Monaco
Monte Carlo
Canada
Gilles Villeneuve
Spain
Circuit de Catalunya
Austria
Red Bull Ring
United Kingdom
Silverstone
Hungary
Hungaroring
Belgium
Spa-Francorchamps
Netherlands
Circuit Zandvoort
Italy
Monza
Azerbaijan
Baku City Circuit
Singapore
Marina Bay Street Circuit
United States of America
Circuit of the Americas
Mexico
Autodromo Hermanos Rodriguez
Brazil
Interlagos
United States of America
Las Vegas Street Circuit
United Arab Emirates
Yas Marina Circuit
United Arab Emirates
Yas Marina Circuit
1,738 comments on Arden International
0 members have this team as their favourite
Tweets about Jake Dennis
283,664 comments on McLaren 156 members have this team as their favourite Tweets about McLaren
Replies (1)
Login to replymcbhargav
Posts: 1,332
Much needed.