1
Liberty Media chief executive Greg Maffei has scoffed at the amount paid for F1's television rights by the American broadcaster NBC.
Headed by US media tycoon John Malone, Liberty has talked about expanding F1 within America and borrowing from the successes of popular US sports events like the Super Bowl.
But chief executive Maffei scoffed at the reported $3 million paid by NBC to televise the races.
"The US is, you know, it's a popcorn fart," Maffei is quoted in Forbes by F1 business journalist Christian Sylt. "The opportunity is good, certainly in percentage terms, not in absolute dollar terms. It is very low."
Sylt said NBC's contract runs out at the end of 2017, with Maffei admitting there is scope to see the value of the deal increase.
"We are going to do far better on those renewals to the degree a couple of things happen. First, we have passion, viewership etc and two, the extent there's competition," he said.
Grand Prix of BelgiumLocal time
Grand Prix of BelgiumLocal time
Bahrain International Circuit - Winter testing
M. Verstappen
C. Sainz jr
C. Leclerc
Bahrain
Bahrain
Bahrain International Circuit
Bahrain
Bahrain International Circuit
Saudi Arabia
Jeddah Street Circuit
Australia
Albert Park
Japan
Circuit Suzuka
United States of America
Miami International Autodrome
Monaco
Monte Carlo
Canada
Gilles Villeneuve
Spain
Circuit de Catalunya
Austria
Red Bull Ring
United Kingdom
Silverstone
Hungary
Hungaroring
Belgium
Spa-Francorchamps
Netherlands
Circuit Zandvoort
Italy
Monza
Azerbaijan
Baku City Circuit
Singapore
Marina Bay Street Circuit
United States of America
Circuit of the Americas
Mexico
Autodromo Hermanos Rodriguez
Brazil
Interlagos
United States of America
Las Vegas Street Circuit
United Arab Emirates
Yas Marina Circuit
Replies (1)
Login to replyRam Samartha
Posts: 1,172
NBC has shit coverage of F1 races. With Liberty's ties to Murdoch maybe we will get some good coverage of races without all the damn commercial advertisements like SkyF1 does. Most F1 fans I know in the US (not many) watch SkyF1 coverage for full races without commercials. In order to increase the tv value they have to increase the market. That can only be done by having more races in the US. Frankly, nobody in the US wants to go to Texas, even for an F1 race.