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Force India's new pink livery has cost an incoming sponsor up to $20 million for the 2017 season. That is the claim of the Austrian newspaper Kleine Zeitung, following news that the Silverstone based team's car and driver helmets are turning pink thanks to the new deal with Austrian water technology company BWT.
"The sponsorship is said to bring in between $15 and $20 million," the report said. Team boss Vijay Mallya commented: "The arrival of BWT is huge news and represents one of the most significant partnerships in our ten year history."
New Renault driver Nico Hulkenberg, however, couldn't help making a joke at his now pink-clad former team's expense, declaring on Twitter: "Now you finally understand why I left Force India." (GMM)
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Replies (3)
Login to replytalktohenry
Posts: 362
Well done to them, not many teams bringing in a title sponsor these days, but the actual figure will be alot less than quoted.
Vet5
Posts: 225
Basically pays for the engine deal with Mercedes (on-top over the deal they are probably getting with allowing Ocon to race for them)
mbmwe36
Posts: 533
BWT if you're reading, I will paint my car pink for a lot less! Like a lot!
Good deal for FI, I hope they can keep the momentum going.