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Aston Martin to become Red Bull title sponsor in 2018

Published on 25 Sep 2017 10:59
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By: Rob Veenstra

Eighteen months ago, Red Bull Racing and Aston Martin launched an Innovation Partnership. The team carried the iconic wings badge on the nose and sidepods of the RB12 and RB13 and, of course, worked together to create the ground-breaking Aston Martin Valkyrie hypercar. Red Bull and Aston Martin are now taking that partnership a step further. Several steps, actually.

The deepening ties between the two companies is far more than a branding exercise, with an expanded technical partnership taking concrete form – bad pun intended – in the shape of a new Advanced Performance Centre at our Milton Keynes home. The new facility will house 110 Aston Martin design and engineering staff who will be working with their Red Bull Advanced Technologies counterparts to create the Valkyrie's successors.

In the words of Christian Horner: "Having conceived and created the remarkably successful Aston Martin Valkyrie together in 2016, we extended our relationship this year and are now delighted to further strengthen the Partnership and see the team competing as Aston Martin Red Bull Racing from 2018."

Aston Martin President and CEO, Andy Palmer, added: "Title partnership is the next logical step for our Innovation Partnership with Red Bull Racing. We are enjoying the global brand awareness that a revitalised Formula One provides. The power unit discussions (in Formula One) are of interest to us, but only if the circumstances are right. We are not about to enter an engine war with no restrictions in cost or dynamometer hours but we believe that if the FIA can create the right environment we would be interested in getting involved."

F1 News Red Bull Racing

Replies (4)

Hombibi

Posts: 137
So, now RB/AM is a sports car manufacturer. They'll build their own engine, finally. Brave, Good. I hope the'll be successful with that.

Wondering if the cans are supposed to sell more cars, or the cars to sell more cans. Or maybe the'll use both to sell F1 parts: ICU's, ECU's, MGU's, chassis, gearboxes, suspensions etc. I look forward to discover their new business model.
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- Sep 25 2017 - 12:08
- calle.itw
  
  Posts: 8,527
  They are about as likely to start building F1 engines in time for the next regulation as Honda is to become world champions with Toro Rosso, which in turn is about as likely to happen as Trump's confession of his passionate affection for Jinping, Putin and Kim Yong Un. I, for one, look forward to that love square getting official, so get to work on it.
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  Sep 25 2017 - 17:53
talktohenry

Posts: 362
Buy a new AM and get a years supply of Red Bull, super sugar, but tasty drinks! This is heading for AM buying R,B and the new rules will see and era of new entrants in the sport.
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- Sep 25 2017 - 12:39
RogerF1

Posts: 501
Now RB really does have wings, of the AML type!
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- Sep 25 2017 - 13:42