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F1 will open a US-based office, a spokesman has confirmed. Earlier, following Liberty Media's takeover, the American company moved from Bernie Ecclestone's London HQ to a larger building in the British capital.
But Sports Business Daily now reports that Liberty is opening a F1 office in New York, amid efforts to capitalise on the potential of the huge US market. "Yes, we are opening a small commercial office in New York which will be dealing mainly with the sponsorship side of things," F1 spokesman Norman Howell confirmed. (GMM)
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Replies (2)
Login to replymcbhargav
Posts: 1,332
Good move. They should double down by adding another race in U.S. for catching the eye of the local sponsors. Time to step up Haas!
talktohenry
Posts: 362
F1 in USA is what Indy car is to us here, the Americans are not really interested, and if it wasn't for ex-pats or non Americans, attendance would be low at the US GP.