3
Formula 1 commercial chief Sean Bratches says that the mixed reaction to the new official logo is good for the sport. At the Abu Dhabi Grand Prix last weekend, F1 unveiled its new official logo, which did not go down well with many fans.
On the Youtube video of the big reveal, it received 8,000 likes to 16,000 dislikes. On social media platforms, fans consistently called for the old logo to make a comeback. However, Bratches says that the criticism is a good thing for the sport as it shows fans care.
"These are difficult changes – as it is any time you change a corporate mark, and particularly one around a passion brand," Bratches said to Autosport. "The incumbent mark has been around for decades and it served the sport well. But we have not gone into this light-heartedly, and we have given it a lot of thought."
"It seemed from my perspective and from the moment Chase [Carey] called me, it was one of the things I really wanted to look at. From my eye, it [the old logo] seemed to be dated, it seemed to not reflect where the sport could go.
"People have an opinion," he added. "And it is good people have an opinion because they care. And, as the caretakers of this sport and brand, we feel very strongly about it. And ultimately we will demonstrate to the marketplace that this brand will survive and thrive."
Drivers too have responded negatively to the new logo, with Lewis Hamilton stated that he preferred the old one. Ellie Norman, head of marketing of F1 said that the new logo takes inspiration from the low profile shape of the car, two cars crossing a finish line.
Fergal Walsh
Grand Prix of BelgiumLocal time
Grand Prix of BelgiumLocal time
Bahrain International Circuit - Winter testing
M. Verstappen
C. Sainz jr
C. Leclerc
Bahrain
Bahrain
Bahrain International Circuit
Bahrain
Bahrain International Circuit
Saudi Arabia
Jeddah Street Circuit
Australia
Albert Park
Japan
Circuit Suzuka
United States of America
Miami International Autodrome
Monaco
Monte Carlo
Canada
Gilles Villeneuve
Spain
Circuit de Catalunya
Austria
Red Bull Ring
United Kingdom
Silverstone
Hungary
Hungaroring
Belgium
Spa-Francorchamps
Netherlands
Circuit Zandvoort
Italy
Monza
Azerbaijan
Baku City Circuit
Singapore
Marina Bay Street Circuit
United States of America
Circuit of the Americas
Mexico
Autodromo Hermanos Rodriguez
Brazil
Interlagos
United States of America
Las Vegas Street Circuit
United Arab Emirates
Yas Marina Circuit
469,754 comments on Mercedes
66 members have this team as their favourite
Tweets about Lewis Hamilton
Replies (3)
Login to replykngrthr
Posts: 203
it probably cost a million.
maybe better used somewhere else
Barron
Posts: 625
Not impressed with Liberty fiddling so far. Drivers in smoke filled tunnels and now logo change. They need exciting vision for the future!
ajpennypacker
Posts: 2,475
Feeble minds always resent change, and talk about "the good ol' days" I agree it's good because it got people engaged. Either angrily or excitedly. The logo is ok, I'm sure it will grow in me. But that's the least of my concerns. In every other respect, I am delighted with Liberty's initiatives to try new things and modernize the sport. Bernie left the sport in shambles.