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F1 sees TV and social media growth under Liberty Media

Published on 05 Jan 2018 15:32
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By: Fergal Walsh

Formula 1's TV and social media presence has grown since Liberty Media's takeover of the sport 12 months ago. Motorsport's pinnacle series was one of the fastest growing sporting brands since January of 2016.

Liberty Media outlined its intentions to make the sport more popular with the fans when it took over the reigns. By the end of 2017, F1 had an increase in TV viewing figures by 6.2% while 11.9 million followers across Twitter, Facebook, Instagram and YouTube read a growth of 54.9% when compared to the 2016 figures on social media.

The biggest growth with TV viewing came from Italy, with 19.1%. It was followed by Brazil, who had a rise of 13.4%. Across the 20 races of the 2017 season, viewing figures remained at 603 million made up of both live and non-live broadcasts.

"Central to our efforts last season was to improve the fan experience across our platforms and it is encouraging to see the engagement that fans around the world have with Formula 1 media," said F1's commercial managing director Sean Bratches.

mcbhargav

Posts: 1,332

I must confess, i truly appreciate the efforts of the Liberty Media, to engage the younger generation audiences through the platforms frequently used by them. That being said, they didn't really accomplish anything else major to make the sport competitive. Last time i checked, Mercedes still own ... [Read more]

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Jan 5 2018 - 20:13

F1 News

Replies (5)

mcbhargav

Posts: 1,332
I must confess, i truly appreciate the efforts of the Liberty Media, to engage the younger generation audiences through the platforms frequently used by them. That being said, they didn't really accomplish anything else major to make the sport competitive. Last time i checked, Mercedes still own the fastest Engine, package, and won both the Championships well ahead of the last race.
- + 1
- Jan 5 2018 - 20:13
- Pauli
  
  Posts: 140
  RB had really good development which looked like having the fastest car except for PU. We can just hope RB has much better early season in the spring.
  + 0
  
  Jan 6 2018 - 01:49
calle.itw

Posts: 8,527
I agree with MCBHARGAV, and I think moving towards social media and aiming at growing the fanbase is the correct way to go. Presence is marketing in itself, and lord knows F1 need to become more accessible.
- + 0
- Jan 6 2018 - 11:38
kngrthr

Posts: 203
not in Australia. ..

we will no longer see free to air F1
- + 0
- Jan 6 2018 - 12:25
- calle.itw
  
  Posts: 8,527
  I feel ya, we havent been having that kinda luxury for a long time here in Sweden. Even the 1 hour highlights require a channel that isnt included as part of a standard deal. Sorta why I pladder so much about F1 needing to become more accessible. Give us a priceworthy streaming service with F1, and I'd be more than dandy.
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  Jan 6 2018 - 13:50