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Mercedes reveals W09 EQ Power+ at Silverstone

Published on 22 Feb 2018 13:55
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By: Rob Veenstra

With only a little over a month to go until the first race of the 2018 FIA Formula One season, Mercedes-AMG Petronas Motorsport today took the wraps off the all new Mercedes-AMG F1 W09 EQ Power+.

Team partners, guests and media joined the team for the reveal show at Silverstone, while Mercedes fans around the world took part in the action and watched the unveiling of the new F1 challenger live online. For one fan in particular, shakedown day turned out to be a once in a lifetime experience. Having won the team's launch contest, he and his stepdaughter were invited for a VIP experience on-site at Silverstone. The main reveal show paid tribute to Mercedes' long motorsport history, featuring emotional footage of some of the team's most painful defeats and most thrilling victories.

As the most advanced machine ever conceived by Mercedes-AMG Petronas Motorsport, the 2018 car aims to write its own chapter in that long racing heritage while at the same time pushing the technological boundaries of motorsport. The F1 W09 EQ Power+ is improved in every area over its predecessor and will become the fastest Mercedes Formula One car in history.

Christened Mercedes-AMG F1 W09 EQ Power+, the new car proudly carries the "EQ Power+" designation which was launched to the world on last year's car. As part of the naming strategy of Mercedes-AMG, "EQ Power+" stands for the brand's future performance hybrid models. The Formula One team is proud to have led the way that was followed by the Mercedes-AMG Project ONE show car revealed in Frankfurt last year. The EQ Power+ designation places the F1 car and its state-of-the-art hybrid power unit at the forefront of the future Mercedes-AMG line-up, showcasing how F1 technology is accelerating the future of motor racing and automotive technology in general.

The launch was part of the team's official 100 km filming day, during which the F1 W09 EQ Power+ completed its first laps of Silverstone's 2.98 km International Circuit with Valtteri Bottas behind the wheel. Lewis Hamilton's run in the car is scheduled for the early afternoon

Norbert

Posts: 108

It looks like they may have moved that confusing symbol that was on the deck in front of the driver. It looked like a ‘6’ or sometimes a ‘66’ when the in-car camera was on. Viewers, even the commentators could not easily tell which driver was being shown. I think the numbers need to be... [Read more]

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Feb 22 2018 - 15:04

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Replies (5)

Norbert

Posts: 108
It looks like they may have moved that confusing symbol that was on the deck in front of the driver. It looked like a ‘6’ or sometimes a ‘66’ when the in-car camera was on. Viewers, even the commentators could not easily tell which driver was being shown. I think the numbers need to be shown where the cameras shoot the view so that we can all make faster identifications. The Mercedes drivers were the most difficult to identify in this respect.
- + 1
- Feb 22 2018 - 15:04
mcbhargav

Posts: 1,332
The development on the side pods is interesting. That back, is size zero, not the one McLaren claimed in 2017.
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- Feb 22 2018 - 16:33
- calle.itw
  
  Posts: 8,527
  I disagree. Its hard unless we get good images side by side, but looking at images from 2015-2017, the McLarens do seem to have skinnier behinds. This isnt size zero, but it sure is close. Worryingly so.
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  Feb 22 2018 - 18:44
calle.itw

Posts: 8,527
It looks sleek. Very similar to the 2017 car at glance.
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- Feb 22 2018 - 18:47
RogerF1

Posts: 501
Wow that’s a lot of new aero outside of the pods. Quick skip back though the other launches, given scant detail of some, this looks a major development area. They could just be expendable tyre shredders for competition getting too close in pure gladiator style though.
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- Feb 22 2018 - 22:15