3
McLaren has announced a multi-year partnership with Belarusian company Miory Steel ahead of this weekend's Belgian Grand Prix.
It is understood the logo of the company, which specialises in electrolytic tinning and cold-rolled sheet metal in its native Belarus, will appear on the sleeves of the McLaren pit crew as well as the nose of the MCL35, starting with this weekend's race at Spa.
It is understood the sponsorship by Miory Steel with the team will help promote the brand on a global scale.
McLaren CEO Zak Brown said the team were looking forward to working alongside Miory Steel in the coming weekends, while Miory Steel chairman Aliaksei Kavaloniak revealed the sponsorship was the first time a Belarusian company has sponsored a team in F1.
“We are delighted to announce our new partnership with Miory Steel and contribute to the growth of their brand and business using McLaren’s strong marketing platform," Brown said recently on the McLaren website.
“We look forward to starting the partnership this season highlighting the brand on a truly global stage, as we continue to progress forward as a team.”
Kavaloniak added:
We are very excited about the upcoming partnership with McLaren Racing. We see our cooperation as long-term, innovative and mutually beneficial for all its participants.
“The partnership with the leading Formula 1 team is the first case in the history of sovereign Belarus. And this achievement allows us to look to the future with inspiration, to expect active team-work at all levels of the partnership and be confident that the development of our relationship will be harmonious.
“We are happy to move forward together with McLaren Racing, for new challenges, to new goals and at any speed, achieving bright victories.”
Grand Prix of BelgiumLocal time
Grand Prix of BelgiumLocal time
Bahrain International Circuit - Winter testing
M. Verstappen
C. Sainz jr
C. Leclerc
Bahrain
Bahrain
Bahrain International Circuit
Bahrain
Bahrain International Circuit
Saudi Arabia
Jeddah Street Circuit
Australia
Albert Park
Japan
Circuit Suzuka
United States of America
Miami International Autodrome
Monaco
Monte Carlo
Canada
Gilles Villeneuve
Spain
Circuit de Catalunya
Austria
Red Bull Ring
United Kingdom
Silverstone
Hungary
Hungaroring
Belgium
Spa-Francorchamps
Netherlands
Circuit Zandvoort
Italy
Monza
Azerbaijan
Baku City Circuit
Singapore
Marina Bay Street Circuit
United States of America
Circuit of the Americas
Mexico
Autodromo Hermanos Rodriguez
Brazil
Interlagos
United States of America
Las Vegas Street Circuit
United Arab Emirates
Yas Marina Circuit
2 members have this team as their favourite
Tweets about Zak Brown
281,234 comments on McLaren 156 members have this team as their favourite Tweets about McLaren
Replies (3)
Login to replyf1dave
Posts: 782
Perfect timing !
calle.itw
Posts: 8,527
Is it though? It depends a lot of how chummy this brand is with chauchesko 2.0 (sorry Romanians IK that aint the right spelling).
f1dave
Posts: 782
I doubt any big business that isn't ,doesn't get to be a big business.